3 Black Friday Sales Ideas for Photographers from a Virtual Assistant

Today I wanna dive into 3 Black Friday sales ideas for photographers (straight from your friendly neighborhood virtual assistant 💕). And if you think I’m crazy for talking about Black Friday in July…I want you to keep reading.

The day after Thanksgiving is one of the largest sale days of the year, and it’s definitely an amazing way to boost income before the slower booking season of the holidays. But let’s be honest: it’s a bitch to organize & market.

Not only are a million people vying for your audience’s attention during Black Friday, you also want make sure you don’t end up glued to your computer screen while everyone else enjoys Turkey leftovers & naps. Ya know!?

Having an automation is KEY, and you’ll definitely want to have all of this mapped out in advance. Thus, why you might want to consider making a plan now versus when the busy Fall season begins.

Do I have you convinced? ;) If so…

Here are 3 Black Friday Sales Ideas for Photographers —

  1. A Set Reduced Rate on a Popular Package: Let’s say you’re a boudoir photographer…you can offer a limited number of spots with a reduced session fee. Create urgency by capping the number of shoots that can be booked (or the window of time) though!! Don’t want it to seem open ended. For example: “Get $200 off your session fee! Must book by Sunday, November 26th!” or “Get $500 off any Collection! Offer only available to 5 people so make sure to snag a spot soon!” This creates a reason for them to invest quickly. Otherwise you’ll be lost in the sauce with all the other sales.

  2. A Free Add-On Product or Experience: This one is particularly good if you don’t have a lot of extra TIME to spend on fulfilling this offer in 2024. Let’s say you’re a family photographer, this can look like: “Book TODAY and receive a FREE 8x10 luxury canvas print of your family!” or “The first three people to book receive complimentary access to the client closest.” Think of something that you normally upsell, and offer it as an incentive for a limited amount of time (or spots) .

  3. A Special Stylized Shoot: Do you have a session you’ve been itching to try creatively? But aren’t sure where it fits in your normal offers? BLACK FRIDAY IS YOUR FRIEND, MY FRIEND. Let’s say you’re a wedding photographer who has always wanted to do a styled studio shoot for couples. Maybe something spicy! Or just a cool set-up! This is a unique opportunity to offer it, and make some $$ while also getting to try something new. (You might need to do a model call to have marketing materials for this, something to consider!) This would look like: “LIMITED EDITION Styled Shoot! I NEVER offer something like this, but I just can’t help myself this year! These shoots are so fun and I’m obsessed with the photos. Book this limited edition shoot now - only 5 spots available” (Remember, we are doing HEAVIER selling during Black Friday).

There are a million ways you can make Black Friday your own! Just remember to warm your audience for your deals weeks in advance, and to prepare the backend of your business before that. It can be a highly successful sales day (and a way to grow brand awareness) - but it DOES require some upfront work & attention.

If you want help with your Black Friday sales…I have something coming that will be just for you. Reach out HERE to learn more.

Pinterest Board Inspo for Photographers | Virtual Assistant

Hi it’s me - your friendly neighborhood Virtual Assistant reminding you that Pinterest is important for photographers 👋🏻📸 I abso-fucking-lutely understand that pinning is whole other thing to think about, which is the LAST THING you need, right? haha 😝😅 So I wanted to take some of the mental load off and create a list of Pinterest board inspo for photographers. ❤︎

One of the main things photographers get wrong is not having enough boards.

Pinterest only likes one image per board from each URL. So basically, if you have a blog post that you are wanting to pin…you will select the images and pin 1 image to each board. Let’s say you have an image you want to put on two or three boards (because it applies to all of the content there)…Pinterest will not prioritize that pin anymore. 👎🏻 Thanks a lot, I knowwww.

So… one image, per board, for each URL you are pinning.

Aka…you need lots of boards.

so here’s some Pinterest board inspo for photographers:

remember: the title of your board is searchable so feel free to ad some keywords there!

Boards for All Photographers:

  • An “anchor board” that is your business name

  • Behind The Scenes

  • Overview of your Niche: “Luxury Boudoir Photography” or “Lifestyle Family Photography”

  • What to Wear

  • Your Business Values: “Self Love” or “Capture Your Day” or “Documenting Motherhood” etc

  • For Photographers: your education for other photographers

Boards for Wedding Photographers:

  • Getting Ready

  • Bridesmaids Style

  • Groomsmen Style

  • Flat Lays for Weddings

  • Engagement Rings

  • Bride Vibes

  • Bridal Gowns

  • Bridal Hair & Makeup

  • Groom Fashion

  • First Look

  • Wedding Couples Portraits

  • Formal Photos for Weddings

  • Ceremony Ideas

  • Reception Inspo

  • All About Cakes

  • Dance Floor

  • Wedding Exit Inspo

  • Destination Weddings

  • Elopement Vibes

  • Intimate Weddings

  • Travel Tips from a Photographer

Boards for Boudoir Photographers:

  • In the Studio

  • The Boudoir Experience

  • Confidence Boost

  • Boudoir Hair and Makeup Inspo

  • Lingerie Guide

  • Colorful Lingerie Ideas

  • Black Lace Lingerie

  • Bodysuit Inspo

  • Unique Lingerie Ideas

  • Empowering Women

  • Boudoir Poses

  • Just the Sheet Poses

  • Outdoor Boudoir

  • Beautiful Boudoir Products

  • Any “sets” you do: Rain Room Set, Wet Set, etc

  • How to Calm Your Nerves for Boudoir

Boards for Family Photographers:

  • How to Coordinate Outfits for Family Photos

  • Family Photos Go-Bag Ideas

  • Poses for Family Photo Session

  • Outfit Inspo for Families

  • Extended Family Sessions

  • All About Motherhood

  • Mama + Me Photos

  • Mama Style

  • Maternity Photo Shoot Inspo

  • Newborn Sessions

  • In-Home Lifestyle Photography

  • Cake Smash!

  • Mom & Dad Love

  • Photo Shoot Locations I Love

  • How to Pick Your Photo Shoot Location

  • Hair & Makeup Inspo

  • Family Photo Props: you can use this to show them non-cheesy props

  • Destination Family Photography

Because of my job as a virtual assistant for photographers, I am hands-on in a lot of Pinterest accounts and these are some of my go-to boards to create for my clients. I also optimize them and make sure they are regularly getting content through Tailwind. Pinterest has the highest average income of any social media user, and is one of the last photo-driven apps out there. As a photographer it’s definitely something you wanna take advantage of. So I hope this Pinterest board inspo gave you lots of ideas. If you are interested in having my team run your Pinterest, this is a new offer we are about to roll out. You can sign up to get info here:

Feeling Stuck on Your Client Workflow? | Virtual Assistant for Photographers

Are you feeling stuck on your client’s workflow? Everyone says we need to have a good one…to stand out…to authentically connect with our clients - but where the f*ck do we start?

As a Virtual assistant for photographers, I have worked with many, many client workflows and seen some key things that are effective across the board for every niche. Not to mention, I was a photographer myself for a long time and also had to think through each step in the client workflow.

SO ALL THAT TO SAY: I've been a busy bee lately I have been creating a free resource for photographers, and it's finally here. I really wanted to create a tool that you could easily download, read through, and get inspired. It’s an outside perspective for you. Something to trigger ideas when you are feeling stuck on your client workflow.

You know when you really pour your heart into something and are so proud to bring it to the world? Yeah, that's how I feel about this. I outlined 15 INTENTIONAL touch points you can use in your client journey.

 And then for each touch point, I wrote out an explanation for the intention behind it…so you can make it your OWN. The goal is to authentically create a magnetic connection with your ideal client. Here’s a sneak peek fo what it looks like:

Like I said, I really poured my heart into this and there is a TON of valuable info in this guide. It’s several pages long and absolutely packed with info.

 From figuring out a starting point, to walking through each step of your process - this guide will help you create systems that serve your business while also taking care of your client’s process.

So if you’re feeling stuck on your client workflow - this is for you.